cover image

Web Design Trends 2023: What to expect from the latest web design innovations

A unique cursor and a hint of music as you scroll via experimental navigation. That is just one of the ways in which the top web design companies in Ahmedabad are giving a contemporary touch to their websites. 

With game-changing technological developments in AI, metaverse, and machine learning, it is no wonder that web design trends are evolving too! And with this, 2023 is poised to welcome some exciting changes in the way websites are designed and developed.

Our team of web developers, designers, and content marketers compiled this guide on website design trends for 2023 that every web designer must have an eye on. 

Upcoming web design trends
Design trends by Web Design Agency in Ahmedabad

Top Design Trends in 2023 by Web Design Company in Ahmedabad

Whether you’re a graphic designer, web developer, or business looking to hire a web design agency, the following trends are sure to inspire you and help you stay on top of your game in 2023:

  • Experimental navigation
  • Unique cursors
  • Next-gen responsive design
  • 3D graphics and metaverse
  • Minimalism
  • Customisable viewing experiences
  • Voice interfaces

Dip yourself into the details of each point below:

Experimental navigation

Every futuristic website in 2023 will be about experimental navigation. In simple terms, experimental navigation is a design trend that involves creating unique and innovative ways for users to navigate a website.

Hire a full-stack website development company
Add unique features to your website with back & front end support

This trend is becoming increasingly popular in web design as they enhance user engagement, provides a smoother and more structured navigation experience, improves the overall UX, and make your website stand out.

Experimental navigation deliberately disrupts the regular flow of the website design and this can range from usual side navigation to innovative 3D animation as used by Zendesk for The Museum of Annoying Experience.

Single-page websites, hidden and pop-up menus, side navigation, and no navigation are other design trends that web design agencies are keen about.

Unique cursors

As a bespoke web design company in Ahmedabad, we love the idea of customisation. Unique cursors are just an extension of it.

It allows web designers to reflect the brand’s style and personality, thus tapping on concepts of branding, personalisation and enhancement of user experience. Apart from visual effects, web design agencies in Ahmedabad are utilising responsive cursors to design websites that are more inclusive and accessible, especially for users with some disabilities.

This is achieved by providing visual feedback with contrasting colours, change in size and shape of the cursor, hovering effect and much more.  This makes custom cursors among the top web design trends for 2023.

Next-gen responsive design

Another hot-baked trend that is already being implemented by web design companies is having a responsive design.

The next-gen responsive design, enables designers to build websites that are accessible over all devices with the aesthetics and feel of mobile apps.

This has increased the usage of vector images to avoid pixelation, single-long scroll page websites, flexible layouts, keyboard navigation, Alt tags and much more.

Mobile responsive websites by the best website development company
Adopt a mobile-first web development approach

By designing for the constraints of mobile devices first, web developers and designers prioritise the most important elements and streamline the user experience. This results in a website that is faster and easier to navigate, leading to better user engagement and conversion rates.

We as the top web design agency in Ahmedabad prefer mobile-first design as it aligns with Google’s algorithm making mobile-friendly websites more likely to rank higher in search engine results.

3D graphics and metaverse

With the advancements in 3D technology, we can expect to see more website development services incorporating 3D graphics in 2023 as they make sites more immersive, engaging, and interactive.

Website designers in Ahmedabad love 3D
Add the fun of Meta & 3D to your websites in 2023

Designers can use 3D graphics to create stunning visuals that will captivate visitors and make their experience on the website more enjoyable. And with increased demand for immersive experiences, 2023 will witness more acceptance and prevalence of the metaverse.

Metaverse donates a virtual universe, created by the convergence of physical and virtual reality. Here, people can interact with each other and products in a virtual space.

Modern web developers are building virtual retail stores and showrooms for consumers to experience their products virtually and in the coming future, they may have to develop new e-commerce platforms and payment systems to support transactions in this new virtual world.


Minimalism has been a popular trend in web design for several years now, and it’s not going away anytime soon. It’s likely to become even more prevalent in 2023.

Designers can use minimalism to create clean, simple, and easy-to-navigate websites. By removing unnecessary elements, they can improve the user experience and help visitors focus on the essential aspects of the website.

Customisable viewing experiences

Every web design company in Ahmedabad and the rest of the world knows that, as personalisation becomes more prevalent on the internet, more websites will allow users to customise their viewing experiences.

Website development agency must provide a personalised option to your visitors
Provide personalised option to your visitors

Soon, web experiences will cater to the needs and preferences of individuals with easy-to-customise site features. There is also growing awareness of accessibility both in society and online, leading to the growth of web features like dark mode, audio sites, language selection, more customisation in web cookies and privacy permissions, etc.

All these can make a site more user-friendly for people with diverse needs.

Voice interfaces

Voice User interface (VUI) has been gaining popularity in recent years, and they’re likely to become even more prevalent in 2023.

With the rise of voice assistants like Siri and Alexa, people are becoming more comfortable with using their voices to interact with technology. Designers can use this trend to create websites that allow visitors to interact

This provides more agency to visitors to interact with the website with more efficiency and speed. Moreover, it provides users with the ease of multitasking, humanised and natural interaction, better understanding and accessibility.

Domino’s AnyWare provides an excellent example of VUI integration with websites.

This trend in web designing will keep your website an edge over the competitors!

How to incorporate the latest web design trends into your website?

We have fished out some inspiring website designs that capture these trends perfectly. Get started with the website vision with them:

Website design trends 2023
Snippet from The Year of Greta

The Year of Greta is a 3D minimalist website infused with experimental navigation. The website design provides its viewers with a unique and futuristic experience and fits the brand archetype and personality.

Snippet from Blue Yard

Another interesting take on web design is reflected by Blue Yard. With an impressive cursor design that blends with the webpage easily. Secondly, it utilises audio corresponding to the cursor movement to elevate the UX.

PS. Do remember to switch on the audio while navigating Blue Yard!

Thirdly on our list is this fun and engaging e-commerce site called MANA. Playing with the elements of graphic designing and smooth IA, this e-commerce site is a piece of art. Having such detailed implementation and web development is surely going to get your viewers hooked to your site.

But it starts with hiring the right web design company.

Why hire WDA  as your professional web design company?

A professional web design company has the experience and expertise to create a high-quality website that is tailored to your business needs. And WDA perfectly fits this role!

Make your website futureproof
Make your website futureproof

With a team of experienced website developers and designers, who are well-versed in the latest web design technologies and trends can help you create a website that is both visually appealing and functionally effective. Being among the top web design agencies in Ahmedabad, we can tailor the design, functionality, and features of your website to match your branding, messaging, and target audience.

We can optimise your website for search engines, which can increase its visibility and attract more traffic to your website. And handle all aspects of your website design and development, including content creation, graphic design, coding, testing, and maintenance, which can free up your time to focus on other aspects of your business.

In conclusion,

2023 is promising to bring some exciting changes in web design. Dark mode, 3D graphics, minimalism, responsive design, voice interfaces, and artificial intelligence are all trends that designers can expect to see in the coming years.

Be memorable with our world-class digital solutions, just drop us a