design system

Why Your Business Website Needs a Bespoke Design System

In the bustling realm of e-commerce and tech startups, differentiation is key. Your website serves as the digital storefront, the handshake you extend to potential customers. It must not only function smoothly but also captivate visually and provide a seamless user experience (UX). This is where a bespoke design system steps in to save the day, offering tailored solutions for your eCommerce web development needs.

Table of contents

What Exactly is a Design System?

Imagine your brand’s design system as the ultimate guidebook for its digital identity. It’s like having a seasoned mentor who meticulously outlines every aspect that makes your website special, from the fonts and colors to the spacing and layout. Just like how a seasoned chef meticulously crafts each dish with care, your design system ensures that every digital touchpoint reflects your brand’s personality and values, creating a cohesive and memorable experience for your audience.

Visual Identity

This includes your color palette, typography choices (think fonts and their usage), logo placement guidelines, and the overall style of imagery you use.

Component Library

Here, you’ll define the reusable building blocks of your website, like buttons, forms, navigation bars, product cards, and any other interactive element a user might encounter.

Layout Framework

This establishes the grid system that structures your pages, defines spacing between elements, and dictates the hierarchy of content – essentially, how information is visually prioritized.

Brand Voice

This goes beyond visuals and delves into the tone and language you use in your website’s messaging.

 Why Should Your Startup Prioritize One?

Absolutely! Think of a design system like the blueprint for your startup’s style and functionality—it’s not just for the big players with endless cash. Imagine it as your secret weapon, giving your startup a polished, cohesive look and feel that sets you apart from the crowd. By having a tailored design system, you streamline your processes, making it easier to create and maintain a consistent brand identity across all your platforms. It’s like having a trusted guide that helps you navigate the complexities of design without breaking the bank, ultimately amplifying your startup’s potential to make a lasting impression on your audience.

Cohesiveness Breeds Trust

When users navigate your website and find a consistent design language across all pages, it fosters a sense of professionalism and trustworthiness. They know what to expect, where to find things, and can navigate intuitively, leading to a smoother user experience.

Built for Scalability

As your startup rockets towards success (which we know it will!), a design system ensures that new features and ever-growing content seamlessly integrate with the existing website. No more starting from scratch every time – it’s like having a pre-built website toolkit.

Design & Development Efficiency

With a library of pre-defined components and a clear layout framework, web development services empower designers to devote more energy to creative problem-solving, crafting unique user experiences. Developers can then translate those designs into reality much faster, saving both time and money.

The Power of Brand Reinforcement

A bespoke design system evolves into a visual language that strengthens your brand identity across all digital touchpoints. It becomes a beacon that sets you apart from competitors in the crowded marketplace.

Crafting Your Design System’s Uniqueness

While a design system provides a solid foundation, it shouldn’t be a creativity cage. Here’s how to inject your brand’s unique personality:

Weave in Brand Personality

Infuse your brand’s voice and core values into the visual style. Are you playful and approachable? Or sophisticated and elegant? Reflect that personality in your color palette, font choices, and overall design aesthetic.

User Experience (UX) First

Understanding the specific preferences and level of tech-savviness of your target audience is essential in designing components and layouts effectively. Partnering with a UI/UX design company in Ahmedabad can provide valuable insights tailored to the local audience. Through user research methods such as interviews, surveys, and usability testing, this collaboration ensures that the design prioritizes user needs appropriately, whether they prefer complex interfaces or streamlined, user-friendly experiences, ultimately leading to a more successful product or service for the Ahmedabad market.

Embrace Innovation

Don’t be afraid to experiment with unique UI elements that enhance user experience and make your website stand out. Think micro-interactions, subtle animations, or custom navigation styles – as long as it serves a purpose and complements your brand identity.

Here are 5 Company Which has Unique Design System

Material Design (Google)

As mentioned previously, Material Design is a giant in the design system world. It champions a distinct visual language built on the concept of “material,” offering a flexible grid system, a rich component library, and a strong focus on accessibility.

Polaris (Shopify)

Designed specifically for e-commerce experiences, Polaris prioritizes user-friendliness and clear communication. It offers practical guides and design components that streamline the creation of intuitive online stores for Shopify merchants.

Lightning Design System (Salesforce)

Focused on enterprise software applications, Lightning prioritizes efficiency, scalability, and flexibility. It provides a comprehensive toolkit for building consistent and user-friendly interfaces for complex business applications.

Fluent Design System (Microsoft)

Microsoft’s Fluent Design System emphasizes a balance between familiarity and innovation. It incorporates user-centric principles like depth, light, and motion to create visually engaging and intuitive experiences across Microsoft products and platforms.

Apple Human Interface Guidelines (Apple)

Famed for its meticulous attention to detail, Apple’s Human Interface Guidelines provide a comprehensive roadmap for designing Apple products.  It goes beyond just visuals, offering extensive guidance on interaction patterns, user experience, and accessibility best practices.  While not technically a design system in the traditional sense (it lacks a code library), it offers invaluable resources for crafting Apple-esque user experiences.


Imagine your startup as a person with its own personality and quirks. Just like how you wouldn’t want your friend to blend into the crowd wearing a cookie-cutter outfit, your startup deserves a website that truly reflects its essence. It’s not just about following the latest trends; it’s about infusing your digital presence with the unique spirit of your brand. Think of building a bespoke design system as investing in your startup’s future—it lays the groundwork for connecting deeply with your audience and making a lasting impact. So, instead of settling for a generic template, dare to unleash the power of creativity in your web design journey. With thoughtful planning and a sprinkle of imagination, you can create a digital masterpiece that not only captivates but also strategically propels your startup towards success. Have questions or want to discuss your project further? Feel free to reach out to us at